The Story Behind a Canvas: From Interview to Installation

A female artist in neutral tones painting soft, layered shapes on a canvas in her studio, reflecting Forma’s storytelling process.

Every Canvas Has a Soul: Inside the Forma Creative Journey

Custom art isn’t just about colour and composition. It’s about meaning.

At Forma, every piece begins with a conversation. Not just about walls or rooms, but about who you are and how you want to feel in your space. We don’t start with sketches — we start with stories.

Here’s what the journey looks like, from your first message to the moment your canvas finds its place at home:

1. The Interview: Feeling Before Form

The process starts with a personalised consultation using our From Space to Soul Interview Form. We ask questions like:

  • What’s the energy of the room?
  • Are there memories or emotions you want captured?
  • Which textures, words, or themes feel like “you”?

This step is emotional. Many of our clients say they learn something about themselves just by answering.

2. Translating Your Story into Visual Elements

Once we understand your emotional tone, spatial needs, and story, we begin sketching.

This isn’t generic decor — it’s personal symbolism. A feeling of calm might translate into soft colour gradients. A memory of childhood freedom might show up as sweeping brushstrokes and golden tones.

Each decision is guided by your words.

3. Mockups: Visualising Your Canvas

Before painting begins, we create a digital mockup to show your canvas in its future space. You’ll see size, placement, and palette.

This helps you feel confident and connected to the direction before the brush touches the canvas.

4. Painting: The Heart of the Process

Anna, our Art Director, enters full creation mode. She brings your canvas to life over days or weeks, layering meaning, texture, and technique.

We document this process with photos or short videos (only if you opt in). Many clients love seeing their artwork come to life.

5. Delivery & Installation

Once complete, your canvas is sealed, signed, and prepared for delivery. We offer guidance for hanging or can assist with local installation support.

There’s a magic moment when it meets your wall. That’s when you realise: this isn’t just art. It’s you.

Want Your Story on Canvas?

Start your journey with us today. We offer free consultations, digital mockups, and an emotional design experience that brings your space to life.

Begin your commission → Contact Forma

Forma Fine Art | Designed to Belong